Far Better Than 3-D: Animated GIFs That Savor A Passing Moment

Photographer Jamie Beck and motion graphics artist Kevin Burg may have finally found a way to elevate the animated GIF to a level approaching fine art, with their “cinemagraphs” — elegant, subtly animated creations that are “something more than a photo but less than a video.”

Cinemagraphs are still photographs in which a minor and repeated movement occurs. Cinemagraphs, which are usually published in an animated GIF format, can give the illusion that the viewer is watching a video.

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